Ron Genotti
Marketing Strategy

Ron is a well-rounded B2B and B2C marketer, providing direction in all areas of marketing:

• Lead Generation, Acquisition, Relationship and Retention
• New Markets Development
• Brand Marketing
• Marketing Research

He is adept at launching products and services across a variety of marketing channels:

• US Mail and E-mail
• Web Sites/E-commerce
• Inbound and Outbound Telemarketing
• Affiliate Programs
• Catalog
• Strategic Partnerships
• Retail and POP

He can develop marketing strategies, write copy and build response models with equal aplomb. The majority of his career has been spent in the financial services and software industries.

Ron obtained both his MBA (in Marketing) and his BA (in Foreign Languages) from the University of Michigan, Ann Arbor.