You Never Get a Second Chance ...

It's true: customers don't have time to try to figure out what your Web site is about. Nor do they have time to get lost once they begin exploring it. If they get lost or frustrated, they won't return.

You and Usabilty

If you listen too closely to the loudest pundits on usability, you could end up with a Web site that looks like this. Don't get us wrong: Mr. Nielsen (and others like him) provide valuable insights. It's just that they often discount the importance of visual design and branding, and overemphasize the "factual" results they get from user testing.

Balancing What Users Say with What They Do

In the real world, results from usability testing are often at odds with trends observed in log-file analyses. The best Web designers balance the results from usability tests with analysis of user tracking, experience and common sense.

Of course usability is an important component of Web site design, but rather than the proscriptive words of pundits, the best marketing teams rely on testing, analysis, and targeted improvements to evolve their Web sites into powerful marketing tools.

Depend on Experience

At Servo, our designers chartered the waters of information and interface design for the Web. We've seen the pundits come and go. Our years of experience give us a valuable perspective that's hard to find in other marketing and design firms.

We structure Web content that makes sense to your customers, getting them first to the information they most want. And we ensure that your calls-to-action are clear and pervasive.