Getting the Complete Picture Upfront
We look at all the elements of your marketing strategy before we begin to push pixel-one. Only after we have a thorough understanding of your business can we brainstorm the best ways to translate your unique selling proposition to the Web.
We take the time to learn your:
- Business model, including profit and cost-drivers.
- Customer segments, their attitudes, habits and expectations.
- Marketing channels and channel mix.
- Competitive landscape.
- Internal operations and sales processes.
A successful Web design takes more than just a great designer or coder: we help you ask the right questions—and then help you answer them.
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We Get Intimate with Your Customers
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Customer profiling techniques, such as one-on-one interviews, focus groups, surveys and user studies, help guarantee:
- Information architecture and navigation will be well-organized and intuitive to your particular customers.
- Content will answer your customers' questions—in their vernacular.
- Compelling graphic design will support key concepts and objectives.
- Content will be optimized to take advantage of search engines.
- Calls-to-action will be prominent and pervasive.
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