Good Design Is Driven by Good Strategy

At Servo Marketing, we believe that every design decision should be rooted in helping you reach your marketing goals. We're not going to paint your Web site fuscia just because it's our favorite color. As part of our process, we learn and help prioritize your marketing goals, and then create designs to target those goals.

A few goals are universal: nearly all of our clients want sites that make their companies look trustworthy and professional. We always design with an eye toward ease-of-use, both for customers browsing the Web site and for developers working to keep the site updated.

We Work Your Web

How your Web site is coded can determine how fast pages load, how well data is collected and stored, and just how much your Web site can do for you. At Servo, all of our designers are also HTML coders, which means we know in advance how well our page designs are going to translate to the Web. Whether you need simple data collection or complex, customized, dynamically served content, whether it's JavaScript, PHP, or XML (or any other acronym you can throw at us), we program your Web site to work hard for you.

Bells and Whistles Where They Can be Heard the Loudest

Information graphics, helpful animations, and online demos are tools that can enhance your message. Servo is constantly on the lookout for places where an added asset can make the difference. We're also sensitive to the fact that "bells and whistles" can be overused, so we only recommend them where we're certain they add to the user experience.

Scaling the Heights

When we design your site, we do it with an eye toward scalability, whether that be in terms of increased traffic flow, amount of site data to be stored, number of SKUs, etc. After all, we're confident your site's going to be a success.

Keeping Up with the Jones.com

Although experience has taught us to be cautious about jumping on the latest bandwagon, we always keep up with the newest standards and trends in the industry. We'll advise you if a new technology can help you meet your objectives—and we'll also let you know when your precious marketing dollars are better spent elsewhere.